Database startups suffer from an extreme case of an important truism in startups generally: the product you think you are selling is not the product the customer thinks they are buying. No one buys a database per se, they are just a means to some other end.
People that love database technology — that would be me — tend to start database companies. It is very difficult to sell a database. It is much, much easier to sell a compelling solution to a somewhat boring but very valuable business problem that just happens to require an amazing database capability behind it. That’s your moat, the customer doesn’t actually care that there is an amazing database engine behind it but it makes it difficult for competitors to replicate.
People that love database technology — that would be me — tend to start database companies. It is very difficult to sell a database. It is much, much easier to sell a compelling solution to a somewhat boring but very valuable business problem that just happens to require an amazing database capability behind it. That’s your moat, the customer doesn’t actually care that there is an amazing database engine behind it but it makes it difficult for competitors to replicate.
Filed under “lessons I learned the hard way”.