the types of opportunities that lead to SaaS businesses, are extroadinarily hard to find. I've gone to dozens of dozens of networking events and talked to dozens of people from a variety of industries. I've done informational interviews, etc. It's very difficult to find problems that don't have good enough solutions. Most of the time people are pretty happy to continue dealign with the problem the way they have been.
But that's why when you _do_ find a solution, it's worth money.
But i agree that it's fundamentally a people business - you're trying to convince a business owner to change their way of working for the better. You will need to present evidence that it is _indeed_ better - that's even harder than it sounds. And in most cases, SaaS providers are very biased on the value provided vs charged. I tend to think business owners as conservative, and therefore, the new SaaS product will have to provide extraordinary value to be considered.
