I don't know why you're being voted down, internal/research names are often way weirder and decided on ad-hoc by the researchers themselves and then a good PM comes in when product-ionizing and part of this is deciding on a catchy name for public use.

The phrasing "I don't get it" is fairly rude - it implies the post is obvious to the point of not being worth mentioning. However obvious this might seem to somebody, I would point out that turning AI research papers turn into products is hardly commonplace.