At one of our startups, we had a dinosaur theme for internal codenames, and one day we floated around the idea of stockpiling a bunch of dinosaur postage stamps, so that we could make that our thing for company mail, using them long after those stamps were no longer available from USPS.
But we soon decided that beating inflation with USPS Forever stamps probably wasn't the best ROI of investor funds.
(Codename Raptor (Velociraptor) was an awesome internal app, for eviscerating counterfeiters with swarms of fast-moving iPhones.)
Yes, or hiring appeal, or marketing (another factor to A/B test for paper mails, which we did use in some of our B2B and enterprise approaches).
IMHO, dinos (including a team break to brainstorm a suitable next codename) are better for morale than many packaged corporate team-building activities.
But we soon decided that beating inflation with USPS Forever stamps probably wasn't the best ROI of investor funds.
(Codename Raptor (Velociraptor) was an awesome internal app, for eviscerating counterfeiters with swarms of fast-moving iPhones.)