I didn’t get it but I recently did a couple of things that changed my mind. Drove an EV and switched to an iPhone. EVs are not cars as we know them, they are scaled up phones whose only real traditional car bits (tyres, brakes, Air conditioner) the major manufacturers already outsource. Once the engine and gearbox are gone you are only left with one point of differentiation and that is styling/user experience.
Apple kills it at those things. All the stuff you don’t see will be outsourced. All the stuff you do see could be amazing. I am no Apple fanboy but get in a Tesla and think how good it could be if fancy stylists and designers made it.
I am a car guy but really, now you can’t differentiate on power trains the EV market is ripe for an Apple style product.
> think how good it could be if fancy stylists and designers made it
I'm thinking about how bad it would be, actually. That's the kind of thing that brings you the infamous steering yoke because it "looks cool". Or touch controls everywhere instead of physical knobs, because the latter are "ugly".
When it comes to cars, I want function over form, especially when it comes to UX.
Apple kills it at those things. All the stuff you don’t see will be outsourced. All the stuff you do see could be amazing. I am no Apple fanboy but get in a Tesla and think how good it could be if fancy stylists and designers made it.
I am a car guy but really, now you can’t differentiate on power trains the EV market is ripe for an Apple style product.