Fujifilm was able to make a massive comeback with a big pivot towards chemical. They're the best at making anything film-related, including a lot of stuff the pharma industry needs.
The camera division is extremely profitable due to the Instax golden goose: great marketing, stellar margins both on the cameras and the consumables.
Somewhat surprisingly, they’ve also successfully diversified into high-end skincare, applying their chemical expertise to moisturizer forumulations and whatnot.
Yes, exactly. Apparently the chemistry for film emulsion is very similar to what’s needed for skin applications. I think a lot of companies would not be so forward-thinking, so I give them a lot of credit here.
