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It's not ads, honestly. It's quality. The tool being designed to empower the user. Have you ever seen something encrusted in ads be designed to empower the user? At least, it necessitates reducing the user's power to remove the ads.

But it's fundamentally a correlation, and this observation is important because something can be completely ad-free and yet disempowering and hence unpleasant to use; it's just that vice-versa is rare.





> It's not ads, honestly. It's quality. The tool being designed to empower the user. Have you ever seen something encrusted in ads be designed to empower the user? At least, it necessitates reducing the user's power to remove the ads.

Yes, a number of ad-supported sites are designed to empower the user. Video streaming platforms, for example, give me nearly unlimited freedom to watch what I want when I want. When I was growing up, TV executives picked a small set of videos to make available at 10 am, and if I didn’t want to watch one of those videos I didn’t get to watch anything. It’s not even a tradeoff, TV shows had more frequent and more annoying ads.


> Video streaming platforms, for example, give me nearly unlimited freedom to watch what I want when I want.

But they'd prefer if it was shorts.


No, they wouldn't. On Youtube, for example, videos were consistently trending longer over time, and you used to see frequent explainers (https://www.wired.com/story/youtube-video-extra-long/) on why this was happening and how Youtube benefits from it. Short-form videos are harder to monetize and reduce retention, but users demand them so strongly that most platforms have built a dedicated experience for them to compete with TikTok.

If that was true, I would be able to turn off shorts from my recommendation feed.

You can. It’s not a hermetic seal, I assume because they live in the same database as normal videos, but if you’re thinking of the separate “shorts” section there’s a triple dot option to turn it off.

I've clicked this triple dots many times. I never saw such an option. I saw "show fewer shorts", and even that seems to be temporary.



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