As well as the childcare benefit removal others have mentioned, you also begin losing your "tax free allowance".
The marginal tax rate for 100k -> 125k is 60% (due to losing the ~£12k tax free allowance)
"Your personal allowance goes down by £1 for every £2 that your adjusted net income is above £100,000. This means your allowance is zero if your income is £125,140 or above."
> Quick Google searches reveal that Reddit has something between 0.5 and 1.5 billion monthly users
Not disagree-ing with your points, but do you have a source for this? It doesn't pass the sniff test to me.
1.5B people is ~ 20% of the world population, and probably closer to 50% of those with computers & internet capable of downloading reddit.com, an image heavy forum.
I'm in the demographic for Reddit (30s, male, western country), and I think maybe 10% of my friends, family & coworkers even know what Reddit is, let along are an MAU.
Everybody's reporting "Reddit had 430 million monthly active users in 2020", so that's the half-billion that seems to be fact-based.
Then the current 1.5B number seems to be based on extrapolation (1.66B in [1] for one estimate) based on previous growth rates.
I shared your initial skepticism, but Reddit is the 20th most popular site in the world [2]. I know I have definitely been surprised and even shocked that certain extended family members and coworkers of mine have turned out to be heavy Reddit users. It's turned into this incredibly widespread site that almost nobody talks about "in real life".
Of course, monthly active users presumably includes people who click on a Reddit search result once in the month. It doesn't mean they're using it daily and upvoting.
I highly doubt Reddit has 1.5B monthly users, otherwise they would have reported it in the media. Very few companies have the execution capabilities to reach 1B+ users
Perfect.
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