The Pricing that Danielle has quoted - $10-15 RPM is extremely high.

First - Tumblr is not a "Premium" Property. NBCNews.com and Business week is.

Second - Porn which is plentiful on Tumblr is the opposite of premium. It tends to be cheap and not easily monetizable.

Third - A better metric to use would be CPM. Un-targeted ads deliver <$1 CPM Typically. These are the Run off Network kind of campaigns.

Targeted ads such as search / display targeting, retargeting typically deliver between $2.5 - $5.00 which represents the best case.

Fourth - The ad platforms tend to take a revenue cut + platform fee which easily amounts to 30-40% of that.

Fifth - I am assuming that Tumblrs ads are direct buys in which case it is highly unlikely that they can quote CPMs given in my earlier statements. This is because they probably don't have enough technology to deliver those kind of media buys yet.

Net net..your numbers are off. The $3b title is a nice bait but the valuation numbers are off.

Porn is not just 'not monetizable', it is toxic to regular advertisers.

You really don't want that ad for the new car next to grandma in her see-through... bad associations.

But that is not how the advertising works on Tumblr. Read this for a clearer insight/explanation: http://allthingsd.com/20130518/why-yahoo-doesnt-think-tumblr...

That is a lot of MSG!

Heck yeah it is. I don't know anyone who keeps Accent / MSG on hand...

These are simple recipes, and I think the value to people who enjoy this style of food is learning about how to do the onions, where a bit of mustard or Miracle Whip comes in, etc. Most people would not put mayo on a burger nowadays, but it can add a lot (and provides a nice moisture barrier).

I keep MSG on hand for all dishes that involve meat. It's easy enough to get at most Asian/Indian stores and when combined with properly seared meat, is amazing.

GoDaddy is apparently too big to do this OR they don't have access to this data readily.

I could believe this - once you have load balancers, multiple proxies and different servers all over the place - getting the IP address of a request can become difficult.

If there's no business driver in making that happen, then it quickly falls by the wayside and you are left without the "luxury" of that information being available in a readily accessible form (i.e. suitable for a CSR).

You can argue that that isn't acceptable of course.

I cannot believe it is the registry issue because

a) I renewed the domain before expiry. Before that I had unlocked it for transfer but did not complete it since I realized that this might take a couple of days

b) Godaddy charged me for the domain renewal which effectively confirmed me as the owner for another year.

c) After 2 days, godaddy abruptly cancels the domain and transfers it to the registry even though my ownership is confirmed for the next one year.

It doesn't sound like any body else is here to blame except Godaddy.

From what I understand, they either

a) Did this because I initiated the transfer or b) I removed all credit cards from the system because I did not want renewals to happen without notice.

Just saying that GoDaddy can't do anything about the restore fees imposed by the registries. If they screwed up it should be carried out at the firm's expense but I highly doubt they would delete a domain without being explicitly told so.

I think the delete domain behaviour is linked to the deletion of the credit card..that is not acceptable is what I have been saying. Looks like someone else has also had the same experience....(in comments)

:-)

I tried to unlock and transfer the domain first..see the note at the bottom..

Since it was going to take a while (couple of days) and since the domain was going to expire in two days..I decided to renew the domain anyway with godaddy.com to try transfer it later.

This should have been fine and unsurprisingly, GoDaddy appears to be at fault.

I hope you never give them a penny ever again and fingers crossed I can toast to GoDaddy losing another customer!

I paid to renew the domain $29.00 since it was a .co domain.

GoDaddy deleted the domain AFTER the renewal was done, simply because I removed the credit card information from them so that I can manually renew the credit card.

Also - the $29 was charged, domain was renewed..and then cancelled 2 days later without permission. Sounds weird..more coming up.

Godaddy didn't really refund but kept the money even after I supposedly have cancelled all the domains in their account..

Lol :-) nope...because most of my domains were still working..except the one that was close to expiry.

Wow..never realized that this actually happens. How come no one has dragged them to court on this? Deleting credit card != waiving off the service that has been paid in advance for the next year(s).

If I recall correctly (although this was a couple years ago, my memory has faded) I think when you deleted a card it took you to a list of domains to configure for auto renew and it wasn't clear if you were canceling auto-renew (now that you had no billing info) or if you were canceling the domains entirely. For added confusion, clicking a button when anything was checked didn't do anything immediately (because of some background DB batching) and so as a normal user you would assume that things weren't sticking and you would click another button to see if it worked... by the time the UI refreshed, you had killed all your domains.

You can be the first to drag to the courts. By the way, what's the current status? Any improvement? Or did they restore your domain back to you?

Thank you for that advice. I will remember that...I will be moving my domains to Hover or namecheap soon.

namecheap is a lot better. I am also moving to namecheap as well for all my domain which is hosting by fucking gomummy

Looks like you have many domains. My unsolicited advise - do not keep them all in one place and NameCheap is not the only better one. I am from India and use BigRock(Indian) and Name.com. No problems till now. Choose at least 2-3 and distribute. Keep a track. I am sure you have made calendar entries to track their renewals &c, or maybe there's some automated service for that(would love to know, if there's one).

I agree. NameCheap is a good option though. They have been leveraging GoDaddy's fuckups to gain new customers. Their social media antics have got them a lot of socially savvy customers. So they know that, if they stray, they will be flayed publicly, and all the goodwill will vanish quickly.

Another registrar I will recommend is Dynadot, simply because I have used them for several years without any hassle, and they have a live support that's actually helpful.