Could be submarine marketing, but I'd never heard of System76 until here on HN right after the Apple event... says on their twitter they're seeing > 4x their usual traffic. (https://twitter.com/system76/status/793133162327003136).
I'm sitting on a 2014 Macbook Pro and waiting for a 32GB model before I'd upgrade. Touch bar is neat and all but I don't care about saving a bit of thickness and losing my USB ports, and losing my SD card slot, and especially above all else losing my beloved MagSafe power interface.
Bring back MagSafe and I'd be okay with dongles for everything else. That interface has saved me from countless accidents.
Between this and Michael Tsai's absolutely scathing collection of negative responses from all kind of big influencers (http://mjtsai.com/blog/2016/10/27/new-macbook-pros-and-the-s...), it seems like Apple really did it this time...