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Honestly AMP should have been a set of tools / a framework. Think about it.

Currently with AMP Google gets not only your traffic but they get your content on their own domains (which makes all content look like the same trustworthiness) and, at the same time, they mark sites that have AMP available in their search results thusly weighting those results differently because it can train users to click on those more.

Ultimately this is bad for everyone but Google.

However, if it was a framework / set of tools we could create our own AMP pages and simply put them on our own DNS. Google's cache is really the only unique thing going on here and we wouldn't have to worry about sharing trust.



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