Hey thisisit, happy to! Leo replied with more specifics in the sibling comment to this, so I'll try to talk about the high-level aspects very briefly, although I'm working on a post titled "PR from first principles" that will do a better job of explaining.
The "software-powered PR agency" is more a description of the appartus/mechanism rather than the goal, so perhaps it'd be more useful to start with our mission. We want to enable anyone with a great story to reach those who want to hear it. Rather than trying to build up the audience yourself, we believe that it is much more effective to connect sources of great stories with storytellers who 1) already have an audience, and 2) can do a better job of telling the story for that audience than you can.
This is the role that today's PR agencies occupy as middlemen. However, they come with prohibitive price tags that restrict access for most stories, and their principle means of making these connections is through individual relationships with both sources and journalists, much the same way it has been done for decades. We think it's time for a change.
The software-powered part comes into play because we ultimately want to create a marketplace that more efficiently facilitates these connections— using both public and proprietary data, we're starting to get a really good understanding of what stories specific storytellers are looking for, and we connect them to the best sources.
The "software-powered PR agency" is more a description of the appartus/mechanism rather than the goal, so perhaps it'd be more useful to start with our mission. We want to enable anyone with a great story to reach those who want to hear it. Rather than trying to build up the audience yourself, we believe that it is much more effective to connect sources of great stories with storytellers who 1) already have an audience, and 2) can do a better job of telling the story for that audience than you can.
This is the role that today's PR agencies occupy as middlemen. However, they come with prohibitive price tags that restrict access for most stories, and their principle means of making these connections is through individual relationships with both sources and journalists, much the same way it has been done for decades. We think it's time for a change.
The software-powered part comes into play because we ultimately want to create a marketplace that more efficiently facilitates these connections— using both public and proprietary data, we're starting to get a really good understanding of what stories specific storytellers are looking for, and we connect them to the best sources.