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I think that this is a critical point to understand and it highlights why Scrum has been so successful. We know from research in the 80's, and 90's 90% of Software projects failed, due to things like poor estimates or wrong requirements or delays.

Agile/Scrum has addressed a significant portion of those concerns by introducing lean processes. This visibility has enabled the business to understands what is happening in the SDLC quickly and can reprioritize and redirect if things are no longer matching expectations.

Where Scrum tends to fail (IMHO) is that it doesn't integrate well with other business units. I think the industry needs to focus on release management (predicting outcomes) as a process to help marketing teams, sales teams, etc... if they need to know what is happening in the next quarter, etc...

Either that or everyone needs to wait until engineering is finished before talking about new features (sounds a bit like the tail wagging the dog)



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