Yeah, the example was a pretty poor one. Your quote about pricing wasn't far off from what Apple was trying to do; I heard somebody say they're realizing that the smart phone market is saturated and seeing how high they can pump the price before it matters; and you and I both think they found it.
> I just don't see it as such an exciting brand anymore
The stock market also doesn't see it as exciting anymore. The market has had this view since Steve Jobs was alive; where Apple's P/E places it below value and dividend stock (it trades at half the multiple of Duke Energy). In order for you, or Warren Buffet to think Apple is a good value investment, it only has to be ~1/2 as exciting as Microsoft or Duke Energy.
> I just don't see it as such an exciting brand anymore
The stock market also doesn't see it as exciting anymore. The market has had this view since Steve Jobs was alive; where Apple's P/E places it below value and dividend stock (it trades at half the multiple of Duke Energy). In order for you, or Warren Buffet to think Apple is a good value investment, it only has to be ~1/2 as exciting as Microsoft or Duke Energy.