Evernote's real value was in expanding note-taking to digitize and OCR every document in your life, saving them all permanently and making them easily retrievable. They bundled and co-marketed with ScanSnap to provide an integrated solution that I think would have been attractive and valuable to almost anyone.

Then they stopped adding relevant features – why did I have to manually title a note that was being OCRed? – and started adding cruft. Even now, if they pivot back to perfecting the document storage product they can lead that market.

Or if they wait for Apple to add OCR to Notes they can lose it forever.