> you will send them more money, on average, than if you purchased the items a la cart (on average)
a properly functioning rental mechanism should produce a maximum utiliztion of the object being rented. The savings to the consumer ought to come from the fact that an object you purchase isn't 100% utilized at all times, but the rental mechanism could make this the case, and therefore, produce a savings for the renter (you don't pay for under-utilization like you would for purchasing).
a properly functioning rental mechanism should produce a maximum utiliztion of the object being rented. The savings to the consumer ought to come from the fact that an object you purchase isn't 100% utilized at all times, but the rental mechanism could make this the case, and therefore, produce a savings for the renter (you don't pay for under-utilization like you would for purchasing).