It's the basis of the concept of "brand awareness", on which many billions of dollars are spent every year.
I'll give you a single data point as an example, and I'm sure you'll be able to relate. There's a certain on-line currency exchange operating in Poland that has a tendency to run really cringy, annoying ads in cinemas, and those ads somehow get played 3 or 4 times in a row in the span of 5 minutes. After sitting through them a couple times I got really, really sick of them, and had pretty negative feelings associated with the brand. Fast-forward three years, I have my own business now and foreign customers, so I find myself needing an on-line currency exchange. Guess which service I checked out first?
I understand brand awareness - just was skeptical that companies went out and out to be annoying to stick in the memory - but I think you are right some do.
It's the basis of the concept of "brand awareness", on which many billions of dollars are spent every year.
I'll give you a single data point as an example, and I'm sure you'll be able to relate. There's a certain on-line currency exchange operating in Poland that has a tendency to run really cringy, annoying ads in cinemas, and those ads somehow get played 3 or 4 times in a row in the span of 5 minutes. After sitting through them a couple times I got really, really sick of them, and had pretty negative feelings associated with the brand. Fast-forward three years, I have my own business now and foreign customers, so I find myself needing an on-line currency exchange. Guess which service I checked out first?