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I'll tell you this. You already have a hub, it's called WiFi router.

I see zero reasons to rationalise the need to buy yet another white box for the buyer.



Wifi is a poor choice for this because it uses a lot of power. Lots of things that connect to a smart hub are tiny sensors that use expensive batteries.


The consumer have a choice, a device that works right away, or a better, more expensive one that doesn't

Think why they can't sell much of these




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