I may have misunderstood the issue, but you can choose the DoH provider you want to use (Menu > Options > General > Network Seetings > Enable DNS over HTTPS > Custom).
Sure, a default has to be provided, but most of the people who will activate this option knows what they're doing, and which provider they want to use/avoid.
Firefox lets you change your default DoH provider and always has. People are just complaining Cloudflare is the default, not that it cannot be changed.
It's not rolled out everywhere yet. AFAIK they only activate it for US users, and it may only be activated for a subset of those (not sure about that part).