*> Nobody does fingerprinting ... so I wouldn't worry about that.* I'm not sure ... | Hacker News

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		jefftk on June 19, 2020 \| parent \| context \| favorite \| on: Oracle’s BlueKai tracks people across the web – th... > Nobody does fingerprinting ... so I wouldn't worry about that. I'm not sure how long you've been out, but this has changed a lot recently. Many adtech companies (not us) have responded to ITP by building out fingerprinting to continue personalization. (Disclosure: I work on ads at Google)

soared on June 19, 2020 [–]

Yeah that makes sense. As far as I was aware only the low-tier dmp/cross-device/measurement vendors did, but all the top tier dsps vetted their vendors and don't allow that.

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