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Why not pay them directly in a functioning economy, if its worth it? Why do you need to skim from random (!) other ventures to finance this kind of business?

I'm also not sure, if I understand this correctly, but 32% (or 1 third) seems like quite a big "cut" for any service to me - but apparently ratios changed with the internet which allows placing these ads at such a low cost :) https://support.google.com/adsense/answer/180195?hl=en

So, do these "digital businesses" create anything, or just skim money? Just because you've built a network of rent-seekers, this doesn't really change the concept.

Also could you explain how physical businesses actually benefit from the "new kind of ads" in a more concise way compared to the weasel-wording "one way or the other" - is more product sold because of ads in a certain area (doubtful, because ads won't change available income), does the percentage of advertising spend go down, when all business go "online" (doubtful as well, or how can you generate growth beyond the growth of the economy, which is the declared target of most adtechy-enterprises?!). So this is frankly neither clear to me nor apparently to you (nor anybody else I suppose), but these are the hard questions society has to answer, before accepting "adtech" as a productive sector of the economy.



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