Someone posted a link on Hacker News with an interesting collection of resources collected around this subject: https://github.com/goabstract/Marketing-for-Engineers#-twitt...

I'm still working through it, tbh. It's helped a bit, but YMMV, as the saying goes.

Not because of the info, as it's as prescritive as such a guide could possibly be.

It's just because of the nature of selling stuff.