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As American, unless it's in-person, and contextually appropriate, I always get real pod-people vibes when I get messages like this from my employer.

I recently picked up a book written in this style. It's been nails on a chalkboard for me.

I think the big issue is that it attempts to conform to the structure of a casual conversation, while eschewing established norms for casually written textual content.

I know what a comment on the internet looks like, or an IM chat, and that's roughly what a casual email should look like.

Writing a 'proper' email, and peppering in smarmy sidebars just feels sleazy, reduces the information density of the text, and makes me cringe enough to put whatever I'm reading on the backburner.



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