I disagree on the "natural" part. Robots.txt that put other search engines at a disadvantage aren't the norm, they're, just like in the early years, some websites supporting only Netscape and MSIE, a direct consequence of Google's current market share and might change once there is a good reason (like DDG growing into a significant player).
If a collection like commoncrawl with bulk downloads was more useful and thus used more often, even Google would have a good reason to use it.
When it had a monopoly, AT&T was forbidden from selling software.