Not saying you can't find it under that on some promotion somewhere but that really depends on market timing and on where you live.
For example in Austria you can't find it under €999 and that's definitely not entry level money as Apple's entry level comes at a premium and is not representative of the entire PC market entry level.
Note that the price in Euro (almost?) always includes VAT, while in USD it almost never does. Which explains why albeit $1 < 1€, the displayed euro price is higher than the dollar price.
To get that kind of performance nearly 10 years ago in a desktop GPU, I bet you would need a whole lot of dollars, watts, and cube inches.
It is impressive unless you compare apples to oranges.
Plus, on bare metal it reaches 2.6 TFLOPs already.