You can use a demultiplexer to turn e.g. 4 pins into 16 chip select. But the fact that the number of wires has to grow at all to accomodate additional devices is certainly a big downside compared to I2C, and for wired networks that basically makes it impossible to daisy chain devices.
If you had 30 SPI devices, you'd probably use a small FPGA to address them all (produce all the chip selects as needed). Basically, write an integer (e.g. 5 bits would do for 30 selects) and a strobe and you're good to go. No address conflicts, ever. And very fast.
