The problem with this type of thing (channel unbundling has the same problem), is the finance doesn't work out.
After someone has written something / produced a TV channel, sending it to one more person costs basically nothing.
So, if (making up some simple numbers) there are 100 writers who want paying $10 each, and 100 customers who want to pay $10 each, you can:
* Charge each customer $10 and let them read every writer (most of which they won't want)
* Charge each customer $1 a writer, then they get to read 10 writers.
* Charge each customer $10 a writer, then they get to read 1 writer.
People often say they want to pay a smaller amount for a subset of content, not realising that if everyone does that, you just end up spending the same amount as you started, on a subset of content.
This is what excites me about the proposed W3 Web Monetization standard. I don't want to establish a billing relationship with every creator whose content I value.
Have a wallet that's loaded with value, send out payments for every second you spend with a creator's work.
Totally agree with this. We'll just end up with more waffling long form content packed with videos and distractions to encourage users to spend more time trying to find what they were originally looking for.
Thank you! I'm in the same boat and think that it's a great potential way forward, with very little friction - it can work on any random blog without me having to trust them with my payment details. I hope more people pick up on it ( and tried to help with an article that somehow got to #1 on HN, but the comments were mostly negative)
That's if you assume a static set of readers and writers and fixed prices.
If every reader gets to choose which writers get their money, the least popular writers will get nothing and the most popular ones will get much more than they expected.
Then the writers who got nothing will presumably give up, thus increasing the average attractiveness of content on the platform. Meanwhile, the most popular writers can adjust their expected compensation upward but still lower the price per reader, thus increasing their readership even more.
On the other hand, if you're paying a flat fee to read anything you want, you'll be subsidizing a whole lot of crap you don't want, without a feedback channel to correct that.
The problem is with fixing the prices on the sellers end. You’re leaving money on the table by not allowing for price negotiation. A set price essentially tells everyone below that price point that your store is closed so don’t even bother. It also gives away your content at a discount to those who would gladly pay more.
Which is the case for 99% of things that are sold whether physically or digitally. Because, in general, at least in the West, most people don't want their days to be endless successions of bargaining where only the best and most persistent negotiators get good deals.
I certainly don't want to negotiate every time I want to read an article. Heck, I don't want to decide to pay a fixed amount every time I want to read an article.
We basically have channel unbundling now though don’t we? Netflix, Hulu, Prime, Disney+, HBOMax, etc. It works for the most part. And it’s cheaper than what Comcast charges for cable.
I wonder how much of that is currently being heavily subsidized, and prices will rise. One significant difference is access to old content -- we might just not need anywhere near as much new content, which will makes things cheaper in the future.
It probably is cheaper if you ditch live TV (like I did)--or can get it over the air. If you add a $60-ish live TV subscription, without sport adders, it isn't especially.
After someone has written something / produced a TV channel, sending it to one more person costs basically nothing.
So, if (making up some simple numbers) there are 100 writers who want paying $10 each, and 100 customers who want to pay $10 each, you can:
* Charge each customer $10 and let them read every writer (most of which they won't want)
* Charge each customer $1 a writer, then they get to read 10 writers.
* Charge each customer $10 a writer, then they get to read 1 writer.
People often say they want to pay a smaller amount for a subset of content, not realising that if everyone does that, you just end up spending the same amount as you started, on a subset of content.