You are still betting against the product those people are building. Their sentiment doesn’t matter much when the product weak and company is committing fraud for personal gain or to bolster the promises of the product, like Thernos, most (not all of the time, by any means) of the time history has dealt with this.
This is why this idiotic trend towards gender neutral pronouns is so... idiotic. 90% of the time when it's used, it's confusing and makes the information you're trying to convey harder to get. In this case the op wasn't even using gender neutral shenaningans, but since it's 2021 and it's becoming relatively ubiquitous, we get this kind of confusion.
No, it won't get any easier. When you use "they", you are in fact losing information. If I say "he" or "she", the amount of information I'm portraying is, and always will be, greater than a "neutral" pronoun can convey.
Information is lost. I concur. But it will get easier (than now).
If thou dost not agree, thy children may.
Perhaps my rudeness at using the familial second person with a stranger was lost. I hope so. I didn't mean to be rude. Rather to demonstrate that the English language is better for having not preserved that unnecessary distinction.