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Does he mention why he's building this?

I understand that handwritten letters might receive a bit more attention, but doesn't it come across as unprofessional? It would for me - I would assume they don't have the money to properly print at least the address fields.



Yeah this is just another example of the "best minds of our generation working on making people read more ads" quote. Sad, really.


At least ads are not trying to deceive, they are usually explicitly marked as ads. This is clearly an attempt to fool the recipient.


Obvious growth hack thing - try to bypass the brains "this is spammy mail ad crap" by making you first think it's written by a person and not a printer, thus it should be important.


When it does turn out to be "spammy mail ad crap", doesn't it backfire?

Note that I have no idea what kind of letters he sends.


Right... because people actually send hand-written letters in the mail \s




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