Imagine how many founder thought like you - "I'm obv. not counting on this product making me a full-time income" Because right now "context" your thinking is different. As soon as people taste the blood(success), it ain't this thinking anywhere. We are emotional being at core. Jealousy, greed, ambition affects everyone including Himalayan Monk.
Plus a lot of the time you're not competing against other companies with similar products so much as all of you collectively are competing against customers' in-house excel abominations.