I wish this "wilful consent" was more often challenged in court as it has become ubiquitous in todays IT landscape. The most offending example outside of the web is WhatsApp in the EU: They show me a "We need your consent for our new privacy policy" banner every day, with only two options: Accept, and the "x" in the corner, which basically is a "nag me again tomorrow" button. There is no "deny" option. I would seriously think that any nudging/nagging dialogs like this should not be considered wilful consent.