There are civilians from Ukraine (that belong to the other side of the conflict) that have been living in war conditions for the last 8 years. The aid agencies Epic chose are unbiased, and help civilians from both sides of the conflict. Hats of to Epic.
The thing is that it's not 3.8%(of a yearly profit), it's more. First thing that you should understand is that the new season started today, that means increase in micro transactions since many people will buy and level up their battle pass. Second thing is that payments on their fortnite crew subscription are happening in first days of the month, so it means that somewhere around 8.5% of their subscription revenue this year will be there too. My estimate that the total number would be closer to 7-8% of yearly profit.
This also might push some people over the edge to buy things now, so the number can soar. But also: this isn't a holiday season, so the baseline might be way lower than the average.
> generated revenue of 3.7 billion U.S. dollars in 2019, down from 5.4 billion U.S. dollars in 2018
When googling “fortnight revenue” google gives me the above quote, so take that with all the salt you can carry. But it definitely sounds like north of 2m
I'm curious what the general consensus is as to why they would do that? I doubt it's an accident but I guess I can't rule it out.