A marketer friend recommended this guy, and I decided to give his book a read. The guy is Gary Vaynerchuk and the book is "Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too".
It's been some time, but I can vividly remember his advice on exploring new social networks in order to generate ROI on new marketing channels. Basically what you are saying but with a lot of inferred 'bro' in the process.
It's been some time, but I can vividly remember his advice on exploring new social networks in order to generate ROI on new marketing channels. Basically what you are saying but with a lot of inferred 'bro' in the process.