I am mystified at how many comments here are shocked at the price; the 4090 exactly in line with recent NVIDIA pricing. The 4080s do seem a little strangely overpriced, but not by huge margins.
We’re not shocked that the prices are in line with their recent pricing strategy. We are shocked that they haven’t decided to change course to make up for the past lack of availability, crazy power consumption, and card prices soaring through the roof.
For comparison, the 3090 launched at $1500.