I've found decent success sharing short product features videos, always less than 15 seconds, on LinkedIn.
Making the videos run much faster than normal, at least 1.5x and up to 3x in parts means you can provide a lot more density of information.
It does require the first pass to be visually interesting, and if you don't do something to stand out in the first three seconds you risk being scrolled past.
I also use subtitles to fill in the gaps and assume it will auto replay and if they make it through one replay, that further viewings will be easier to understand what is going on.
I have a relatively small following on LinkedIn ~2.5k but can get between 200-400 likes.
I then use these short clips on my GitHub pages for my work as well.
Making the videos run much faster than normal, at least 1.5x and up to 3x in parts means you can provide a lot more density of information.
It does require the first pass to be visually interesting, and if you don't do something to stand out in the first three seconds you risk being scrolled past.
I also use subtitles to fill in the gaps and assume it will auto replay and if they make it through one replay, that further viewings will be easier to understand what is going on.
I have a relatively small following on LinkedIn ~2.5k but can get between 200-400 likes.
I then use these short clips on my GitHub pages for my work as well.
Some examples below:
https://www.linkedin.com/posts/lukepbutler_water-epanet-qati...
https://www.linkedin.com/posts/lukepbutler_water-epanet-inno...
I would also recommend the Egghead instructor videos, while much longer, they still try to push the idea of short videos to get the point across