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Interesting - so in your view Elon as the top person in Twitter hierarchy will not be able to change Twitter except very slowly ?


My view (not OP) is that Elon will break the company and get it to fail.

He does not understand that Twitter is an ad driven business which also means PR is critical or you don't get advertisers.

Most businesses that tried to pivot from ad driven to subscribers have failed. One that tried to do so in so dramatic a way? Never heard of it.

Elon is not doing a simple management style change, he's changing everything with next to zero money. Unlike a startup, a company the size of Twitter cannot compromise what is feeding them without failing quickly. A startup can survive on small VC funding for a pivot, Twitter eats millions of dollars to just operate.


He understands what Twitter is and he and his buddies ( jack for ex. ) want to turn it into something else.

If they’ll succeed that’s a whole different matter. Not only because they were “wrong” but also because “reality” will have a say in that.

You invest all you money building a nuclear reactor in 1929, you’ll be not wrong but the timing was off.


Timing being an important part of a strategy, I'd say wrong timing still counts as being wrong.


That sounds like large changes? Even if Twitter fails?


Not saying this is the case but an outlier (exception) to a rule does not disprove the rule.

So you're right, Elon came in and is making changes quite rapidly but that doesn't mean this is standard for large businesses.




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