A brand ambassador makes claims about something being great. If the claims are baseless then the brand ambassador is misleading people in a way that harms them. Just because the brand ambassador didn’t look into it doesn’t change anything. That’s just them being irresponsible.
A brand ambassador should be a famous face of a legit auditing practice. Anything less is accepting bullshit into the system… if the system is designed for large numbers of people to take your advice then the system should hold you accountable if the advice is wrong / poorly researched.
A brand ambassador should be a famous face of a legit auditing practice. Anything less is accepting bullshit into the system… if the system is designed for large numbers of people to take your advice then the system should hold you accountable if the advice is wrong / poorly researched.