However, I think that this current generation is fundamentally different because of a different balance between culture and counterculture driven by demographic changes.
The 50s through to the 90s were all time periods when the population was predominantly youthful, and far more likely to belong to belong to counterculture movements. Because there was a lot of them, they made up a significant market, and so advertisers would pick up counterculture movements.
But in modern times, there are a lot of baby boomers who are pretty old. Their tastes are far less likely to change at this point, there are a lot of them, and they have a lot of money.
Give it 10 years, and hopefully we will start to see some more variety. Variety is the spice of life as they say...
However, I think that this current generation is fundamentally different because of a different balance between culture and counterculture driven by demographic changes.
The 50s through to the 90s were all time periods when the population was predominantly youthful, and far more likely to belong to belong to counterculture movements. Because there was a lot of them, they made up a significant market, and so advertisers would pick up counterculture movements.
But in modern times, there are a lot of baby boomers who are pretty old. Their tastes are far less likely to change at this point, there are a lot of them, and they have a lot of money.
Give it 10 years, and hopefully we will start to see some more variety. Variety is the spice of life as they say...