I also think they miss the point on AirBnb in that all those AirBnb's that have "brooklyn" style now is because it's a trend, and will need to be updated in 10 years for the next new trendy styling if they want to keep targeting those same global travelers. Ask anyone in the boutique/trendy hotel industry what their ROI is on their refreshed looks. (Might not be 10 years, but it's defintely less than 20)