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Twitter is indeed a place with a lot of interests and topics but after the initial period it built up a pretty unique culture. As you say, it's just an aspect of platforms. But there was something unique about how Twitter folks really felt like their network was the "global conversation" that I never felt elsewhere, even though it felt just as self-selecting as the other networks.

Early Reddit definitely attracted a pretty interesting, insular bunch but there was never any feeling that Redditors were creating a similar global network. I was on IRC channels that had Americans, Europeans, Indians, Singaporeans, and Hong Kongers but we all knew we were weird. There was always something unique about Twitter users that made them think of their space as a global village, and I think the large presence of journalists and MSM friendliness was a big part of that.

Twitter also managed to create a product that its sticky users loved in a way that I'm not sure any other network managed. Redditors loved Reddit but not nearly as much as Twitter users liked Twitter. Whatever it was I hope product folks study it closely.



Sorry, I'm not getting what you're not getting. IRC channels and subreddits are defined around special interests. There is a thing that unifies people. Sometimes that topic can have a well-distributed membership, but there is always a selection bias that comes from the chosen topic bias.

Twitter is unique in that it had both wide international reach and no topic structure. Reddit is an engine for shutting you off from 99.9% of the Reddit discussion. Twitter, for better and for worse, didn't and couldn't do that.

As you say, the journalists were definitely part of that. To the extent a global conversation existed previously, it was among journalists and the people they covered, like major politicians, NGO heads, and the like. Twitter expanded and disintermediated that. Suddenly you could hear from all those media subjects directly. And even more unusually, you could try to join in, speaking directly to people previously unreachable, maybe even getting replies. One major motivator for people joining Twitter was exactly that, as the Waiting for Bieber art piece demonstrated: https://www.trendhunter.com/trends/waiting-for-bieber

The only platform with anything like that reach was email. And although email has global reach, it isn't a global stage like Twitter was. No other platform has that, and I doubt one ever will.




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