Is that just the problem that ChatGPT is solving? That we have most of the answers to everyone's questions on the web but that ads and SEO have made it impossible to access?

If so it seems like 1. that problem is of our own making and could be fixed without ChatGPT and 2. what will actually happen is that 'experts-exchange' and all the similar slightly scammy help sites and forums are going to try to stop LLMs from stealing their lunch.