It's not just stupid, it's demeaning to the audience. Be like Intel/BMW and give your models numbers that roughly correlate to the performance/size/features.
Sony/Apple/Samsung have this one solid - just release the next semver and market the hell out of it. Don't make me confused when I'm thinking about paying you money. Note: even the ones that aren't "on the version treadmill" do poorly: "iPhone mini" vs. "Samsung Fold" etc are niche products and exist to essentially sell the mainline item.
Sony/Apple/Samsung have this one solid - just release the next semver and market the hell out of it. Don't make me confused when I'm thinking about paying you money. Note: even the ones that aren't "on the version treadmill" do poorly: "iPhone mini" vs. "Samsung Fold" etc are niche products and exist to essentially sell the mainline item.