Thanks. I assumed it was Margin of Error. The article doesn't expand the acronym until midway through the post, where it appears almost accidentally. Perhaps the intended audience is a mixture of experts, of which I'm not a part.
I suspect the article is written primarily to be clear to people sufficiently immersed in the relevant areas to be able to have a concrete opinion on the theory.
Also I strongly suspect that at least in the case of -me-, an article that was easier for me to understand wouldn't make the underlying theory any easier for me to judge.
(on the upside, at least I -did- understand and appreciate your self deprecating pun :)