It looks like you have to sign up to see it. The people behind it seem genuine about what they're trying to do and how they go about doing it[1] , but given its India/Asia focus I don't think I'm the target audience they're after.
Nevertheless, the title does give me the chance to tell the world about the time I decided to be deliberately bad at something. I was a pre-teen going through school when I started to notice friends were getting to be less friendly towards me. I decided that maybe it was because I was doing too well at lessons - always with my hand up with an answer to a question, etc. So when the teacher introduced us to the concept of long division, I deliberately decided to pretend to be bad at it. Wrong answers, confused looks, poor grades, etc. Parents were informed, but I didn't relent. I was fitting in with everyone else again ... and I liked it.
Sometimes, looking a bit stupid can be a hidden strength.