I'm beginning to like the revenue driven algorithms. I rarely get the BigCo ads anymore, it's usually small scrappy startups building niche products for the niche activities I enjoy. "Sponsored athletes" are now "influencers" and they're getting paid even more money to push the boundaries of the sports/lifestyles that I dream of, and now I get to experience them both viscerally during the week, and now the barriers to entry are lowered during the weekend now that the ecosystems are growing.

The pace at which hobbies like paragliding, base jumping, foil boarding, mountain biking, hiking, etc are growing is incredible to watch. Engineering talent dedicated towards "fun stuff" (aka top of Maslow's hierarchy and not influential on human survival (in my case the sports are very against raising the rates of survival lol))gets rewarded at paces never before seen.