The author sounds out of touch. It has always been chaos, and whether something was viral has always been a curated reality. Throwing "AI" into an old narrative does not make it new and interesting. The internet has always been a twist on a gossipy book club, it's just that it has become so big it's not recognizable as such.

In comparison, those holding the most data know more than ever. That is how they built the AI tools to begin with. And in the chaos they will dictate what we get out of the internet.