If you work for people that are only extracting value and are making decision based on next quarter predictions then I can see that.

This is why I do not work for faceless corporation. I deliberately sticked with small lifestyle business that values maintenance as much as new sales (as a matter of fact just this week I was refactoring my own, original piece of code, that its first version is dated by versions control as written 15 years ago and during this whole time there were clients that were paying support fees for it)