Yes you do. Most casuals are downright afraid of code. This messaging is meant to make the project more approachable.
Kind of like everybody knows the pop-science around e = mc^2 but most are completely oblivious that it takes a bunch of whiteboards to derive it and what all that actually means.
No pithy formula no way for the actual ideas to spread to the mainstream for you to somehow hear about it.
This reminds me of the advice Stephen Hawking's publisher gave him, which was that every equation he included in his book, A Brief History of Time, would cut the sales of the book in half. As a result the only equation that ended up in the book was E=mc^2.
Kind of like everybody knows the pop-science around e = mc^2 but most are completely oblivious that it takes a bunch of whiteboards to derive it and what all that actually means.
No pithy formula no way for the actual ideas to spread to the mainstream for you to somehow hear about it.