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> And neither of these companies have any interest in innovating

I don’t think this is true, or at least I think they have a strong interest in standardizing. Enterprise and personal users are routinely frustrated with Outlook and Gmail for dumb UI problems which are largely due to a lack of standardization. The only solution requires collective action. In addition, a well-written technical specification outsources a lot of difficult or highly specific questions to a committee of experts (kind of like how the C specification is an excellent technical manual, or K&R was a good de facto specification).

Gmail and Outlook both have market lock-in on personal / business email because of how their email clients integrate with other personal / business software. (Gmail is also given a hand by rational consumer apathy; Gmail is fine and free, changing email addresses is a pain.) I don’t think either company would gain or lose any competitive advantage by standardizing things around email itself. But it would probably reduce a lot of technical management headaches.



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