It’s a classic bubble. People are overpaying for chips (tulips) because other people are overpaying for chips. The big tech giants see the entertainment value in LLM and don’t want to be caught pants down. These investments are mostly being made on blind faith, not on the basis that any real value will come from it. There isn’t going to be an AI-pocalypse, but we are going to eliminate a lot of copy and paste cookie cutter shit even faster than before. Marketing and advertising feels like an area where that might happen. But the true creative marketing people, who aren’t just the same person at every car dealership or supermarket but truely creative innovators will not be affected. Apply the same logic throughout the marketplace. It’s all worthless shit work anyway. Big tech is uniquely positioned to take advantage of this and be the provider of choice, but it’ll be a race to the bottom in terms of pricing. It’ll end up being a waste of money and the shareholders will punish the ones who go too far. Apple had their chance today and all we see is UX and workflow stuff, not some new “intelligence”. Shit, half their play is just making buttons to send shit to ChatGPT. This shit is desperation and grasping at straws to make good on our egos, to try to make something out of nothing because we fell for something so many humans have falled for: if someone (or thing) is well spoken, they are trustworthy and valuable. Great religious orators have long used this to control the masses. Not to invoke Godwin’s Law, but look at Hitler. This mathematical parlor trick IS the level up. Computers can generate probablisticly realistic words, images and audio. That’s it. It’s already happened. The data wall is looming and we’re all going to go back to laboriously training ML like we have for 20+ years to get little incremental improvements. It’s a bubble. You’re fine.

See: https://en.m.wikipedia.org/wiki/Tulip_mania